Creation of strategic plans to target and attract new business. Methods include: B2B Marketing, branding campaigns, digital branding, keyword advertising, social media development, sponsorship marketing, targeted advertising, website branding and website promotion. Collateral Materials Interface and lead a team of graphic designers and printers to develop materials; letterhead; logos; point-of-purchase; brochures; promotional items and materials; invitations; posters and banners; sales and information manuals; audiovisual presentations; direct mail pieces, etc. Draft and edit all copy for aforementioned items. An eye to the bottom line is ever present to provide clients with the most cost effective materials to accomplish marketing goals.
Communicating your company’s message is important; we offer the following services: advertising copy, brochure copy, manuals, scripts, presentations, by-lined articles, direct mail copy, promotional copy, sales literature and website copy.
Ethnic Market Relations
Customized programs to communicate the client’s marketing message to market segments including: Hispanic, African-American, religious, mature generation, Baby Boomers, Gen-x, youth and teens and geographical targets. Spanish language media and consumer relations created from a Spanish-language mind-set.
Meeting and event management including logistics, agenda development, convention services, conference management, hotel contract negotiations, event marketing and promotion, trade show coordination, audio/video presentations, script and speech writing, special effects, staging and prop arrangements. Internal communications, incentive programs, management technique programs and media training are also available.
Media Relations and Placement
News gathering, writing and dissemination that provides a steady flow of accurate, timely, newsworthy stories and interview opportunities to communicate client-marketing messages to target markets between the client, consumers and the media. Tactics could include: press release development; press kits; photo/slide library; generation of story ideas; video news releases; media spokesperson opportunities and training; media tours; press conferences and briefings; script and speech writing; by-lined articles; special events; press list maintenance; promotions, media alerts and new media outreach.
Special Events and Promotions
Develop and coordinate local and national events from soup to nuts including all logistics, production, vendor relations, promotional partners, décor, entertainment and more. Event types include: breakfast, lunch, cocktail and dinner receptions; gala dinners; golf tournaments; trade shows; exhibition management; product and service introductions; award ceremonies; seminars and workshops; publicity stunts; celebrity and corporate sponsorships; concert production; concert promotion; customer events; radio promotions; media events; DJ deliveries and celebrity/sporting events.